How Many People Buy Christmas Gifts Online? – Holiday Shopping Stats
How Many People Buy Christmas Gifts Online? Over the last decade, holiday shopping has undergone a massive shift. While brick-and-mortar stores once ruled December, online shopping now dominates the holiday market . From the convenience of browsing at home to accessing exclusive deals, more people than ever are turning to e-commerce for their Christmas shopping. The Numbers Recent surveys show that over 60–70% of consumers buy at least some of their Christmas gifts online , and in many regions, the number is even higher. For certain demographics—like millennials and Gen Z—online shopping accounts for the majority of their holiday purchases . Key drivers of this trend include: Convenience: Shop anytime, anywhere. Selection: Vast product ranges not available in physical stores. Deals: Exclusive online discounts, flash sales, and bundles. Speed: Same-day and next-day delivery options. Why People Prefer Online Shopping Time-Saving: No long lines or crowded parking...